Amanda Swan

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My professional story

I am a seasoned marketing professional with expertise building teams and digital experiences for high-growth technologies like InVision and Optimizely.  I lead my teams to think beyond what has been done before and continually find ways to redefine what best-in-class marketing is.

I wear artist and architect hats in equal measure; I believe in blending imagination and science to build products that matter to people and businesses. I am a respected leader, known for developing large production teams and creating authentic marketing programs at scale. I have a deep love for learning, fostering happy and productive teams, and building operational efficiencies.

I have led initiatives that have spanned across all aspects of branding, communication design, project management, product management, user research, engineering, growth tactics, analytics, and integrated marketing campaigns.

Amanda is a selfless collaborator and the best manager I’ve ever had. She’s thoughtful and curious, dedicated to craft and iteration, and generous with her time and experience.
— Jason Santa Maria, Director of Design at InVision
 

A bit about me personally

I am a lucky mom of an 2 year old boy named Bode and a German Shepherd mutt named Cooper. I’m married to a great guy named John. I love to trail run, and I have a lifetime goal of completing the Western States ultra-marathon. In my free time, you can find me hiking, paddle-boarding, skiing, or enjoying live music with my family. We recently moved to Truckee, CA, which brought us closer to all the activities we love.


I love storytelling. I’m currently reading “Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell” by Eric Schmidt and “Educated” by Tara Westover. Some of my recent favorites were “Dare to Lead” by Brene Brown and “State of Wonder” by Ann Patchett.